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We invest in exceptional people transforming how we live & work.


Empowering Founders to Flourish

The way we experience healthcare, live consciously, work productively, shop experientially and grow our wealth is transforming at rapid pace. We invest in world-positive entrepreneurs re-imagining this future.

We believe in backing founders from all walks of life. And we mean it.
We know there is value beyond capital. And we deliver it.
We feel inspired by the innovations transforming how we live and work. And we are committed to empowering that change.

We invest at the earliest of stages (pre-seed and seed) and build empowering relationships with the founders we fund, providing unparalleled access to expertise, network, support, and capital.

We apply a diversification lens on every investment opportunity, backing daring founders who are closing gaps and addressing underserved needs in bold, unconventional, and creative ways. And we’ve proven the outsized impact this strategy delivers.


of our portfolio have at least one female co-founder


of our portfolio are first-time founders


of our portfolio have at least one ethnic minority co-founder

Our Portfolio

Our exceptional and diverse portfolio of mission-driven founders and companies.

Hear from our founders

Rupa was our first investor at pre-seed and has been more than an angel to us. More like a Guardian Angel. I think it’s safe to say that without Rupa’s experience, knowledge, and vast network, our first steps as entrepreneurs would have been much more challenging. She also recently introduced us to our lead VC fund for our seed round.

Diipa Buller-KhoslaFounder @ Indē Wild

Alongside providing capital, Rupa has become an informal spokesperson, leveraging deep connections to support the development of our product, commercialisation, brand awareness and building relationships within the start-up ecosystem. We are grateful to have both the capital and holistic support from such a proactive investor such as Arāya Ventures.

Simi LindgrenFounder & CEO @ Yuty

Arāya Ventures has been an amazing investor for Jude. Rupa is always first to respond to our investor updates with how she can support us. She has been an operator and a founder who has exited before and that's why she gets it. She has connected me to many people and invited me to great events that allow Jude to reach the exposure we currently have. I have Rupa to thank. I would sincerely recommend any start-ups to have Arāya Ventures onboard as an investor.

Peony LiFounder & CEO @ Jude

Rupa is a brilliant investor and advisor to Pink Salt Ventures and believed in our vision and what we were doing long before anyone else. She’s been invaluable in providing introductions, sharing advice, and keeping us front of mind for relevant industry intelligence. Rupa is dynamic, plugged in and brings integrity and conscientiousness to those she partners with, she’s a gem of a human and an asset to any business lucky to work with her.

Samira Ann QassimCo-Founder & General Partner @ Pink Salt Ventures

Rupa is a force to be reckoned with when it comes to supporting her portfolio companies. She is constantly looking out for opportunities to help scale our venture, recruit top talent, and provide actionable and expert advice on a wide range of diverse challenges. Most importantly, Rupa always makes herself available to our team regularly which really speaks to her level of dedication to our success. With Arāya Ventures on your team, you'll be sure to know your cap table is stacked with all-star teammates.

Stefany NietoCo-founder & COO @ Gwella

What Rupa offers her portfolio companies is on a different level to most investors I’ve worked with or invested alongside.

Nick TelsonCo-Founder Trumpet

In the negotiation phase of our acquisition, she played a pivotal role in our ability to achieve a successful exit.

Leila ThabetFounder & CEO Naytal

Latest Portfolio News

Keeping up with the latest News about our portfolio companies.

UKTN: Metaverse fashion storefront Emperia raises £8m Series A

Emperia, a London-base metaverse startup that develops virtual stores for fashion brands, has raised $10m (£8m) in a Series A funding round. Founded in 2019, Emperia creates virtual storefronts to simulate physical shopping experiences when purchasing art and fashion products. It has worked with brands including Lacoste, Dior Beauty and Sunglass Hut.

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Evening Standard: Teaching that bridges tech’s gender gap

Anna Brailsford wants Code First Girls to become the world’s first edtech unicorn dedicated to women. She was inspired by the fact that the UK’s tech job market is projected to grow to six times its current value to be worth £30 billion by 2025. And the second was that only one in five people in the current tech workforce are women.

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TechCrunch: Twig takes $35M to turn stuff you own into a way to pay

Twig, a London-based fintech targeting Gen Z and younger millennial consumers with an e-money account that gives them instant cash-outs on fashion and electronics they want to sell, has closed a $35 million Series A round of funding.

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Sifted: Screenloop raises $7m to stop companies making bad hires

London-based hiring intelligence platform Screenloop — which offers candidate sourcing, interview analysis and reference automation — has raised $7m in seed funding led by Stride VC.

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Rupa Ganatra-Popat

Founding & Managing Partner of Arāya Ventures.  

Following an eight-year career in investment banking, Rupa founded several businesses in the last decade across the real estate, media, and technology industries. Following an exit, she began angel investing in early-stage businesses, investing in over 30 companies and venture capital funds, and has worked with some of the world’s largest companies to design and build their start-up accelerator programmes including Johnson & Johnson.

She invests in exceptional people transforming how we live and work. She was recognised as Top 15 UK Female Investors by Forbes in 2022 and a finalist for the UKBAA Angel Investor of the Year 2023 award. She runs ĀVA, an Angel Investment Course and community for women and is on a mission to get thousands more women in the UK to start their angel investment journey.

She is also a member at the Young President’s Organisation (YPO), an Entrepreneur-in-Residence at Morgan Stanley, board advisor at several early-stage venture capital funds, a founding member of the Guild of Entrepreneurs and a mentor on the Mayor of London’s Business Growth programme.


Empowering the next generation of female angel investors


Founder Resources

Resources to support and educate founders on their entrepreneurial journey.

Extreme questions to trigger new, better ideas

How to come up fresh, transformative and better ideas for your start-up.

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How Venture Returns work and how much a founder should be giving away per round

The Founder-VC tussle over valuations is probably one of the more opaque aspects of the startup world. It’s often a classic case of one party not understanding where the other is coming from

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Balancing the Art of Valuation with the Science of Dilution

Understanding the factors that help founders to maximise the valuation of their business and increase the propensity of new investors to come in at the highest possible valuation.

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We’d love to hear from you.

If you’re a founder building a mission-driven company at pre-seed or seed, we’d love to hear from you.

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